Draft Mechanical

The Challenge We were tasked with creating a visually compelling brand identity for Draft Mechanical, a dynamic startup that embodies the core values of integrity, responsiveness, quality work, and exceptional customer service. The challenge was to craft a brand that reflects their values, aligns with industry trends, but also conveys a distinction to their B2B […]

HTX Talent

The Challenge Historically, Houston tech companies have faced challenges in identifying and engaging talented jobs seekers. This has caused tech companies to seek talent elsewhere and has even resulted in companies leaving Houston for tech hubs such as Austin or Silicon Valley. Additionally, local job seekers find themselves in a similar predicament. Not having the […]

Uproot Talent

The Challenge Uproot Talent is a talent advisory & executive search firm that focuses on equitable experiences for an inclusive talent pool. The challenge we faced was how do we leverage the brand equity our client built into her personal brand to seed trust in Uproot, a recently launched venture? How can we visually exemplify […]

Houston TranStar

The Challenge Houston TranStar, the Greater Houston transportation and emergency management center, is dedicated to safety and public education. Over a 10-year period, about 75 percent of stranded motorists who died in Harris County were standing outside their vehicles. A new safety campaign, “It’s Only a White Line,” was created for preventing fatalities among stranded […]